2022 Google Marketing Live Keynote: What it means for advertisers and publishers (Part 2)

Read Part 1 below first:

Missed our introduction post on Google Marketing Live updates. That’s ok, click below!

2022 Google Marketing Live Keynote: What it means for advertisers and publishers (Part 1) | LinkedIn

As mentioned in Part 1 of our post, this year’s event shone both the on-stage and off-stage picture of how Google is trying to reinvent the way advertisers can confront the new realities and challenges to achieve their advertising and business objectives even in the privacy-protected future. And Google is making this issue a priority by devising a couple of important interventions made through the announcements. 

Ads for Connected TV audiences

Advertisers will be able to create ad campaigns that can target audiences watching YouTube on connected TV for display and Video 360. This feature will work on Hulu, Peacock, and other YouTube Ads-supported platforms 

On-ad messaging from Google Search

Potential and prospective customers will now be able to message advertisers directly from google ads without even leaving a Google search. This feature is currently in beta testing, but Google plans to roll it out by the end of the year.

Introducing Assets Library 

This is a one-stop platform that will allow advertisers to store and pull their digital assets like videos and images crucial for creating their advertising campaigns. The Assets library could also be integrated with Google Drive to make accessibility significantly easier. 

More Power through AI-driven campaigns

Google also revealed that AI-powered advertising systems like Performance Max automation could offer advertisers over 13% total conversion rates. With Google’s performance Max, advertisers can implement A/B testing, accessing more detailed insights about ad campaigns and better understanding their performance. Performance Max will be integrated with the optimization checklist feature, supported in Google Ads 360 and the Google Ads mobile app.

Image Credits: Google // New Campaign // Google Ads

Furthermore, a one-click experiment feature will be available to see if a broad match works for the advertiser. Finally, intelligent and automated keyword pooling saves much time when trying to build and run successful campaigns. For example, advertisers don’t need to spend hours figuring out which keywords to use for a particular campaign as the increased adoption of automation and AI-based functionalities will make it easier for them.

Introducing Google Analytics 4 

Image Credits: Google // Google Analytics

The Google Analytics 4 is a modern replacement for its legacy version and offers more intuitive and detailed data you need to know about the performance of your ad campaigns. Google Analytics 4 is what today’s advertisers need to understand about the many details about their target audiences. 

Google Analytics 4 is designed with your key objectives in mind — like driving sales or app installs, generating leads or connecting online and offline customer engagement.

Here are just a few ways Google Analytics 4 can support your business:

  • Understand your customers across touchpoints
  • Improve ROI with data-driven attribution
  • Measure engagement and conversions with business and compliance needs in mind
  • Get greater value from your data
  • Easily activate your insights
  • Address your enterprise measurement needs

What’s next:

All standard Universal Analytics properties will stop processing new hits on July 1, 2023, and 360 Universal Analytics properties will stop processing new hits on October 1, 2023. After that, you’ll be able to access your previously processed data in Universal Analytics for at least six months. Learn more from Google.

Make the move over to Google Analytics 4 as soon as possible to build the necessary historical data before Universal Analytics stops processing new hits. Don’t hesitate to get in touch with us today so we can discuss further what you need to get you started with successful Google advertising.

Conclusion 

Creating successful Google ad campaigns is the goal of every advertiser out there. But at times, it could be tedious to understand the proper way to do it. Of course, events like this provide us with an opportunity to know what is new and trending. But still, you will need a partner who can work with you, so your business gets the correct conversion rates you desire. 

This is why we at Sorcery Media Group can help you implement a successful Digital Marketing strategy and ensure your campaigns bring in the results you need.

Tags

Google ads, online advertising, Google marketing, ad campaigns, YouTube ads, Blogging. Ad publishing, CPC, RPM, Conversion rate, Google Search, Google Business, GDPR, Google Analytics, Sorcery Media Group

#Googleads #GoogleAdvertising #YouTubeads #Onlineads #GoogleSearch #GoogleMarketing #GoogleAdvertisers #Business #OnlineBusiness #GoogleBusiness #OnlineMarketing #DigitalMarketing #GDPR #Google Analytics #sorcerymediagroup #googlemarketinglive

Written by: Christopher Ulrich, Sorcery Media Group

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