What are Dynamic Search Ads?
Dynamic Search Ads can quickly direct potential customers to your site by leveraging Google Automation and AI. The automation tools are capable of optimizing your budget and sending traffic effectively to your website. Dynamic search ads can crawl through your website and its pages to write the most appropriate headline for the ad. Moreover, dynamic search ads are capable of finding new keywords effectively, thus saving you time. Lastly you can also use them to identify keyword gaps in your PPC marketing campaigns by running them alongside manual keyword campaigns.
However, you can’t just allow the AI to do all work. It is better if a PPC marketer can work along with the AI tools and get the most out of this automation.
How do Dynamic Search Ads Benefit Advertisers?
Dynamic search ads are capable of offering numerous benefits to advertisers. One of the most significant benefits you can get from them is the ability to save time. There is no need for you to spend your time unnecessarily on bids, keywords, and ad text. You will also be able to get the most out of dynamic search ads to make your advertisements visible to newer markets.
Relevancy:
Another great thing about dynamic search ads is that they can help you show relevant ads that are generated dynamically with appropriate headlines. You can ensure that you generate clear headlines at all times based on your website content.
Control:
Dynamic search ads can also help you have better control over the ads. For example, you will be able to showcase ads based on the complete website or depending on specific pages or categories. In addition, you can also do it if you want to restrict some people from accessing your website based on pre-identified keywords.
All in all, dynamic search ads are capable of helping you with capturing additional traffic to your business website. This will provide you with some new opportunities. While keeping these in mind, get the most out of dynamic search ads, and you will surely fall in love with the results.
How to Set up Dynamic Search Ads?
You can review your business website and proceed with the dynamic search ads process. Here, you will have different options to consider. For example, you can select specific web pages based on categories such as product pages or blog topics and enter all pages of your website.
It is better to exclude some of the obvious pages, such as your investor and career pages. Then you can get the system to focus developing keywords based on the landing page content. In addition, when you provide more pages for the system to crawl, it can go through a faster learning process and apply more relevant terms for the auction. As a result, you will also get more relevancy, between your keywords, your ad copy, and your landing page content.
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Tips and tricks to get the most out of dynamic search ads
Now you have a basic understanding of what dynamic search ads are all about. However, while keeping this in mind, you should also learn how to get the most out of dynamic search ads. Here are some of the most valuable tips to focus on.
Add CTA’s:
You can get the most out of dynamic search ads by including Calls to Actions (CTA’s). These ads should target the needs and preferences of your audience across the entire site. CTAs will be able to encourage all the visitors to take action. You can also add the CTAs into the headlines of your dynamic search ads. Then you can tempt people to go ahead and take action.
Focus on behavior-based targeting:
Another good thing you can do is target groups based on user behavior. For example, you can target the complete website to cover every search query. When you target ad groups depending on the user behavior, you will be in a position to enhance the overall relevance of audience targeting. This will eventually help you with increasing your conversion rates.
Include negative keywords:
You must ensure that non-relevant keywords don’t make your ads visible to people. This is where you may think about including negative keywords within the ad groups. For example, there can be some irrelevant phrases on your website, which would lead you to attract unqualified visitors. This is where you should refrain from using such keywords within Google ad campaigns. To do that, you may add those keywords to negative lists that you develop.
Adjustments to bids:
You will be charged based on cost per click when running dynamic search ad campaigns. As a result, the advertisers will need to pay the price every time a person decides to click on the ad. But when you start using dynamic search ads, you will need to apply the bids to an auto-target level. Then you can display the results based on the ranking of the advertisement.
Focus on smart-bidding:
Google has implemented an excellent automated bidding method based on AI. If you can use this smart-bidding tool, you will be able to get the most out of your marketing budget. For example, when you notice that your goals are being achieved, you can adjust your bids to lower your CPC’s.
We’re here to help!
At Sorcery Media Group, we understand that setting up Google Dynamic Search Ads isn’t the easiest thing to do for everyone. For further guidance on DSA’s and how to develop a successful Google Ads strategy, get in touch with us today!
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Written by: Christopher Ulrich, Sorcery Media Group
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