Search Engine Marketing (SEM/PPC)

Professional Search Engine Marketing and SEM Services - SMG

Why Choose SEM?

Search Engine Marketing (SEM) is a high-value channel that captures individuals actively seeking solutions. With each search query, potential customers are pre-qualifying themselves for your products or services. Are you visible, ready, and willing to meet their needs?

Immediate ROI Advantage: Being present on the Search Engine Results Page (SERP) offers an instant ROI boost before your first click or expenditure. SEM ads incur costs only when clicked, allowing your brand to gain thousands of impressions at no cost.

SEO VS. SEM

Understanding the Differences:

  • SEM: Primarily utilizes paid advertising to achieve search visibility.
  • SEO: Involves optimizing content organically for higher search rankings.

However, it’s not about SEM vs. SEO—they work best together as a team. While SEO requires time for optimization, SEM enables you to reach relevant search results via paid placements swiftly. You can specifically target customers and search terms, ensuring that your investment focuses on people interested in your business.

Our SEM Approach

  • Planning: Research products/services, gather information, and devise a Google Ads strategy.
  • Set-Up: Create campaigns, ad groups, and keywords, and establish conversion tracking.
  • Targeting: Refine audience locations, devices, bids, etc.
  • Ads: Craft ads and implement A/B testing.
  • Launch: Activate your PPC program.
  • Reporting & Analysis: Analyze data for actionable insights.
  • Optimization & Refinement: Amplify what’s working and adjust ineffective strategies.

Contact us for a FREE 30 Minute Consultation!

SEM Performance Audit

Are your paid search campaigns underperforming or lacking direction? Our comprehensive SEM Audit can help you achieve your ROI targets! Even well-optimized SEM campaigns can become stagnant over time. A fresh perspective from our experts can rapidly enhance your performance.

SEM Packages

At Sorcery Media Group, we offer flexible PPC packages suitable for emerging advertisers with agile testing needs and established brands seeking tailored strategies. Our offerings range from agile approaches with limited budgets to fully customized solutions for brands with broader goals and larger media investments.

Ready To Get Started with Google Ads? Fill Out Our Intake Form!