Author: sorcerymediagroup

ChatGPT to Revolutionize Search Engines and Digital Marketing in 2023

Microsoft Plans to add ChatGPT features to Bing search. Microsoft has announced plans to add ChatGPT features to Bing search, expanding its search engine capabilities according to an artical by Bloomberg. ChatGPT is a natural language processing (NLP) model developed by openai.com that allows for real-time conversation and user interaction. It can understand and respond […]

2022 Top Search Engine Marketing Updates

Whether you call it Paid search advertising, PPC (pay-per-click) or SEM (search engine marketing), it has continued to evolve in 2022 with updates from Google Ads and other platforms. Here we summarize some of the top updates from the past year: What you need to know First, is the “Smart Bidding” feature. Which uses machine […]

What are Google Performance Max Campaigns?

What exactly are Google Performance Max Campaigns? According to Google, Performance Max Campaigns are a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. First released in 2021, they are designed to complement your keyword-based Search campaigns to help you find more converting customers […]

Google Dynamic Search Ads 2022

What are Dynamic Search Ads? Dynamic Search Ads can quickly direct potential customers to your site by leveraging Google Automation and AI. The automation tools are capable of optimizing your budget and sending traffic effectively to your website. Dynamic search ads can crawl through your website and its pages to write the most appropriate headline […]

The End of 3rd Party Cookies 2023

Since 2020, the end of third-party cookies has been on the horizon. For advertisers, this calls for finding new strategies and alternatives that will help them to acquire third-party data. While cookies are for the convenience of all parties involved, third-party cookies are notorious for raising privacy concerns amongst privacy-conscious consumers.