Here is how the platform is set to change Come May 2023, the platform will undergo several changes and target and support a different benchmark audience. The ongoing requirement for improving privacy and ending 3rd party cookies is why Google Ads will no longer support similar audiences. The Google Ads platform aims to increase conversion […]
Tag: digital marketing
What are Google Performance Max Campaigns?
What exactly are Google Performance Max Campaigns? According to Google, Performance Max Campaigns are a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. First released in 2021, they are designed to complement your keyword-based Search campaigns to help you find more converting customers […]
Google Dynamic Search Ads 2022
What are Dynamic Search Ads? Dynamic Search Ads can quickly direct potential customers to your site by leveraging Google Automation and AI. The automation tools are capable of optimizing your budget and sending traffic effectively to your website. Dynamic search ads can crawl through your website and its pages to write the most appropriate headline […]
Google Ads Column Updates Go Live in October, 2022
Google provides its advertisers with powerful features to control their advertising campaigns better. One of the latest features to roll out is the new Setup columns feature. This feature will be available at the ad group levels as well as at the campaign level. Continue to read, and we will share more details about Google […]
Digital Marketing Strategies for the Aerospace Industry
The iPhone & Google Maps helped turn GPS data into the foundation of the trillion-dollar industry that spawned Uber, Yelp, and Snap.
LinkedIn Conversation Ads 2022: Overview, Setup & Best Practices
LinkedIn is the world’s biggest professional networking site, with over 575 million members. We all know that millions of professionals use the site daily to network, but did you realize it can do so much more? As our founder and chief consultant, Christopher Ulrich points out: