Whether you call it Paid search advertising, PPC (pay-per-click) or SEM (search engine marketing), it has continued to evolve in 2022 with updates from Google Ads and other platforms. Here we summarize some of the top updates from the past year: What you need to know First, is the “Smart Bidding” feature. Which uses machine […]
Tag: google ads
Google Ads to Sunset Similar Audiences in 2023
Here is how the platform is set to change Come May 2023, the platform will undergo several changes and target and support a different benchmark audience. The ongoing requirement for improving privacy and ending 3rd party cookies is why Google Ads will no longer support similar audiences. The Google Ads platform aims to increase conversion […]
What are Google Performance Max Campaigns?
What exactly are Google Performance Max Campaigns? According to Google, Performance Max Campaigns are a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. First released in 2021, they are designed to complement your keyword-based Search campaigns to help you find more converting customers […]
Google Dynamic Search Ads 2022
What are Dynamic Search Ads? Dynamic Search Ads can quickly direct potential customers to your site by leveraging Google Automation and AI. The automation tools are capable of optimizing your budget and sending traffic effectively to your website. Dynamic search ads can crawl through your website and its pages to write the most appropriate headline […]
Google Ads Column Updates Go Live in October, 2022
Google provides its advertisers with powerful features to control their advertising campaigns better. One of the latest features to roll out is the new Setup columns feature. This feature will be available at the ad group levels as well as at the campaign level. Continue to read, and we will share more details about Google […]
Digital Marketing Strategies for the Aerospace Industry
The iPhone & Google Maps helped turn GPS data into the foundation of the trillion-dollar industry that spawned Uber, Yelp, and Snap.
The End of 3rd Party Cookies 2023
Since 2020, the end of third-party cookies has been on the horizon. For advertisers, this calls for finding new strategies and alternatives that will help them to acquire third-party data. While cookies are for the convenience of all parties involved, third-party cookies are notorious for raising privacy concerns amongst privacy-conscious consumers.
2022 Google Marketing Live Keynote: What it means for advertisers and publishers (Part 2)
Missed our introduction post on Google Marketing Live updates. That’s ok!
Read Part 1 below first:
2022 Google Marketing Live Keynote: What it means for advertisers and publishers (Part 1) | LinkedIn
As mentioned in Part 1 of our post, this year’s event shone both the on-stage and off-stage picture of
2022 Google Marketing Live Keynote: What it Means for Advertisers and Publishers (Part 1)
The introductory opening of the 2022 Google Marketing Keynote was done by Philipp Schindler, the company’s Senior Vice-President and Chief Business Officer. The event pulled in several other top-level executives like Jerry Dischler, Vidhya Srinivasan, Saurabh Sharma, and more, who took on the stage to update the eager audience on what Google has been cooking in its innovation kitchen