Whether you call it Paid search advertising, PPC (pay-per-click) or SEM (search engine marketing), it has continued to evolve in 2022 with updates from Google Ads and other platforms. Here we summarize some of the top updates from the past year: What you need to know First, is the “Smart Bidding” feature. Which uses machine […]
Tag: #SEM
Google Ads to Sunset Similar Audiences in 2023
Here is how the platform is set to change Come May 2023, the platform will undergo several changes and target and support a different benchmark audience. The ongoing requirement for improving privacy and ending 3rd party cookies is why Google Ads will no longer support similar audiences. The Google Ads platform aims to increase conversion […]
What are Google Performance Max Campaigns?
What exactly are Google Performance Max Campaigns? According to Google, Performance Max Campaigns are a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. First released in 2021, they are designed to complement your keyword-based Search campaigns to help you find more converting customers […]