Since 2020, the end of third-party cookies has been on the horizon. For advertisers, this calls for finding new strategies and alternatives that will help them to acquire third-party data. While cookies are for the convenience of all parties involved, third-party cookies are notorious for raising privacy concerns amongst privacy-conscious consumers.
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2022 Google Marketing Live Keynote: What it means for advertisers and publishers (Part 2)
Missed our introduction post on Google Marketing Live updates. That’s ok!
Read Part 1 below first:
2022 Google Marketing Live Keynote: What it means for advertisers and publishers (Part 1) | LinkedIn
As mentioned in Part 1 of our post, this year’s event shone both the on-stage and off-stage picture of
2022 Google Marketing Live Keynote: What it Means for Advertisers and Publishers (Part 1)
The introductory opening of the 2022 Google Marketing Keynote was done by Philipp Schindler, the company’s Senior Vice-President and Chief Business Officer. The event pulled in several other top-level executives like Jerry Dischler, Vidhya Srinivasan, Saurabh Sharma, and more, who took on the stage to update the eager audience on what Google has been cooking in its innovation kitchen